Understanding Bid and Ask Prices in Forex
Let’s break down the concepts of bid and ask prices—core elements every new forex trader should understand when placing trades.
A Simple Analogy
Imagine you’re at a lively farmers’ market, eyeing a basket of strawberries.

You ask, “How much for these?”
The vendor replies, “Five dollars.”
You counter with, “I’ll give you four.”
He shakes his head—his price stands.
That interaction mirrors how bid and ask prices work in trading:
- The vendor’s price is the ask (the price you buy at).
- Your offer is the bid (the price you’d sell at).
What Are Bid and Ask Prices?
A forex quote shows two prices:
Example:EUR/USD = 1.10252 / 1.10264
- Bid Price: 1.10252 — the price you can sell the base currency (EUR).
- Ask Price: 1.10264 — the price you can buy the base currency (EUR).
Important Note:
These terms reflect the broker’s perspective:
- When you buy, you pay the ask price.
- When you sell, you accept the bid price.
To avoid confusion, most platforms label them as “Buy” (Ask) and “Sell” (Bid) instead.

What Is the Spread?
The spread is the difference between the bid and ask prices.
- It’s the broker’s profit and the cost of entering a trade.
- All financial markets—forex, stocks, crypto—have spreads.
A Real-World Example
Let’s say you deal in used iPhones:

- Kim wants to sell you her phone. You offer her $1,000. That’s your bid.
- You turn around and list it for $1,500. That’s your ask.

If Kanye buys the phone for $1,500:
- You bought at the bid and sold at the ask.
- Your profit is the spread: $500.

This is how brokers operate—buy low (bid), sell high (ask), and profit from the difference.
In Forex, You’re a Price Taker
When trading through a retail forex broker:
- You’re not trading directly with other traders like on a stock exchange.
- You’re buying from or selling to a dealer (the broker).
The broker sets the bid/ask spread, similar to how our iPhone dealer made a markup.
This is why most “brokers” are technically dealers—they don’t just match orders, they take the opposite side of your trade.
Summary
- Bid = the price you can sell at.
- Ask = the price you can buy at.
- Spread = the cost of trading and the broker’s profit.
- Forex brokers act as dealers, not middlemen.
- You pay the spread every time you buy or sell a currency pair.
Understanding how bid and ask prices work—along with the spread—is key to managing your trading costs effectively.


