Power E*TRADE
SEC-regulated advanced trading platform within Morgan Stanley's E*TRADE
Platform Overview
Power E*TRADE is the advanced trading platform of E*TRADE Securities LLC, an SEC- and CFTC-regulated US broker originally founded in 1982 and now part of Morgan Stanley. It offers DMA access to thousands of stocks, ETFs, options, futures, and bonds with no minimum deposit. Power E*TRADE does not accept Malaysian clients.
Company Information
- Registered Company Name
- E*TRADE Securities LLC
- Brand Name
- Power E*TRADE
- Headquarters
- United States
- Year Established
- 1982
- Parent Company
- Morgan Stanley
- Publicly Listed
- Yes
Transparency Signals
Strong transparency across key operational dimensions
No significant concerns identified
Trust Dimension Breakdown
Measures the completeness and verifiability of platform disclosures including regulatory filings, operational transparency, and transparency improvement efforts.
Evaluates regulatory standing, jurisdictional oversight quality, institutional engagement, and regulatory tier classification.
Assesses fund safety mechanisms, complaint history, complaint resolution track record, and customer service quality.
Reflects market standing, research commentary, expert-assessed execution quality, and liquidity reliability.
Evaluates platform uptime, technical reliability, customer service responsiveness, and operational transparency.
Measures industry contribution through education initiatives, research collaboration, ESG programs, and investor awareness efforts.
Regulatory Intelligence
Brand Name
Regulatory References
Regulatory information displayed here is compiled from public registries, third-party sources, and platform self-declarations. IFCCI does not guarantee the completeness or accuracy of this information. Always verify directly with the relevant regulatory authority.
Regional Market Signals
Malaysia Market
Asia Pacific
Global Market
Regulatory Licenses
Internal Transparency
Transparency profile visualization
Trading Conditions
| Instrument | Spread |
|---|---|
| EUR/USD | N/A |
| GBP/USD | N/A |
| USD/JPY | N/A |
| XAU/USD | N/A |
- Commission
- Stocks/ETFs $0; options $0 + $0.65 per contract; futures $1.50 per contract
- Inactivity Fee
- None
- Deposit Fees
- Free
- Withdrawal Fees
- Free (ACH); $25 wire
- Withdrawal Processing Time
- 1-3 business days
Platform Infrastructure
Safety & Protection
Operational Details
- Supported Languages
- English
- Support Channels
- PhoneEmailLive ChatBranch Office
- Payment Methods
- Bank TransferACHWire TransferCheck
Community Snapshot
Submit a Complaint
Platform Comparison
| Regulatory Tier | Tier 1 | Tier 1 |
| Transparency Signals | 9.5/10 | 9.5/10 |
| Minimum Deposit | $0 | $250 |
| Maximum Leverage | 1:4 (day trading), 1:2 (overnight) | Up to 1:200 |
| Spread Type | Commission-based | Variable |
| Execution Model | DMA | Market Maker |
| Year Established | 1982 | 1974 |
| Trading Products | 5 | 10 |
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Information presented is compiled from publicly available regulatory sources and user submissions. IFCCI does not make recommendations or endorsements. Users should conduct independent due diligence.
Legal Disclaimer
The IFCCI Transparency Programme is an independent research initiative and does not constitute regulatory supervision, professional financial advice, or official compliance certification. All findings represent research-based observations intended to contribute to financial industry transparency discourse and informed evaluation. FinScope is a technology platform developed to support the programme’s public-facing digital interface.