MMOWA 2025 honours Malaysia’s leading financial advisors

Johor Bahru, 9 October 2025 — The annual MMOWA 2025 (Malaysia Most Outstanding Wealth Advisor) ceremony, organised by the Majlis Tindakan Pengguna Negara (MTPN), brought together industry leaders and consumer-protection stakeholders to celebrate excellence and integrity in Malaysia’s financial advisory sector.

At a gala held at the Loong Seng Seafood Restaurant in Johor, twelve distinguished professionals were inducted into the “Malaysia Top 100 Outstanding Financial Advisors” honour roll. These advisors, drawn from nine major financial sectors, were chosen for their demonstrated professionalism, ethical conduct and industry impact.

The evening underscored the central theme of MMOWA 2025: Let Integrity Shine, Let Professionalism Be Seen. It served not only as an award ceremony but as a rallying point for the sector to reaffirm its commitment to trustworthy advisory services.

Esteemed Guests and Institutional Support
The ceremony was attended by dignitaries spanning government, corporate and consumer-protection bodies — a testament to the growing recognition of financial advisory integrity as a matter of national concern. Among the guests were:

• YBhg. Prof. Dato’ Dr. G.P. Doraisamy A/L Govindasamy, Honorary Secretary-General of the Malaysia World Humanitarian Drive
• YBhg. Dato’ Paduka Dr. Kevy K.V. Yeo, National President of MTPN and member of the National Consumer Advisory Council (KPDN)
• YBrs. Tuan Vincent Lee Seng Chiang, Group Senior General Manager (Media Solutions), Media Chinese International Limited
• YBrs. Tuan Mohammad Haris Abd Latiff, Southern Regional Director, Malaysia External Trade Development Corporation (MATRADE)
• YBrs. Tuan ASP Syed Bokhari bin Syed Jaafar, Special Branch Officer, Johor South Police Headquarters (Royal Malaysia Police)
• YBrs. Tuan Fadzli bin Jaafar, Southern Regional Director, Intellectual Property Corporation of Malaysia (MyIPO)
• YBrs. Tuan Khirul Nizam bin Mat Said, Director, Johor State Landscape Department
• YBrs. Puan Mikdalinah Juingkin, Deputy Director, Johor Women’s Development Department
• YBrs. Tuan Norizam Shah bin Md Yunos, Councillor, Pasir Gudang City Council (MPPG)

Their presence reinforced the synergy between the public and private sectors in elevating professional standards in financial advisory.

Vision & Mission
In an era where wealth and trust are deeply intertwined, MMOWA was created to highlight and reward advisors who lead with integrity and professionalism. As Dr Kevy Yeo said:

“MMOWA is not a business competition, it is a celebration of spirit. We want society to see that those who uphold trust with sincerity and professionalism … are the nation’s most valuable assets.”

This year’s event covered nine major advisory areas: Wealth Planning & Management; Insurance & Risk Advisory; Loan & Credit Advisory; Real Estate & Property Advisory; Capital Market & Financial Trading Education; Corporate Finance & Investment Banking; Mutual Funds & Capital Markets; Tax & Estate Planning; and Holistic Financial Advisory.

Candidates underwent rigorous background checks, industry-experience assessments and public credibility evaluations. A nominal review fee was also imposed to maintain transparency and independence of the evaluation process.

2025 Honour Roll Highlights
From 87 applicants nationwide, only 12 emerged as honourees:

• Prof. Dato’ Dr. Kingston Chang King Hon
• Cassey Chong Huei Sze
• Nikko Tan Li Rong
• Steve Soo Teng Fu
• Yeoh Hong Xiang
• Bryan Hiu Tze Yen
• Kingston Neo
• Kelvin Tan Kah Yong
• Lee Yun Ping
• Ethan Sim Hing Foo
• Brandon Tan Kah Wei
• Beina Yap Suet Yee

This select group represents the future direction of Malaysia’s financial industry — reaffirming that integrity remains the most valuable currency.

Voices of the Honourees
Prof. Dato’ Dr. Kingston Chang King Hon, who will serve as MMOWA Chairperson next term, remarked:

“Education is the foundation of wealth. We don’t teach speculation; we teach understanding of risk and discipline.”

Kelvin Tan Kah Yong added:

“The market is not a casino. The true value of an advisor is to teach clients how to analyse trends, manage risks, and survive in the long run.”

Looking Ahead
Dr Kevy Yeo reaffirmed MTPN’s ambition to collaborate with the International Financial Consultant Certified Institute (IFCCI) on an international evaluation framework and continuous-education system. The goal: to position Malaysia as Asia’s most trusted hub for integrity-driven financial advice.

“Professionalism must go global, while integrity must stay local. … When Malaysia balances global standards with local spirit, we can become Asia’s most trusted hub for financial advisors.”

About MMOWA
MMOWA honours financial-advisory professionals who demonstrate integrity, innovation, and social impact across multiple advisory disciplines. The award seeks to elevate industry standards, enhance consumer trust and contribute to a stronger national financial ecosystem.

Media Enquiries
Organiser: Majlis Tindakan Pengguna Negara (MTPN)
Event Date: 9 October 2025
Venue: Loong Seng Seafood Restaurant, Johor
Media Contact: media@mtpn.org.my | +6018-2991577
Official Website: www.mmowa.net
Social Media: @mmowa.my