Foodie Media Partners Maybank IB Ahead of ACE Market Listing
📰 Foodie Media Inks Underwriting Agreement with Maybank IB Ahead of ACE Market IPO
Kuala Lumpur — Digital lifestyle platform Foodie Media Holdings Bhd has signed an underwriting agreement with Maybank Investment Bank Bhd (Maybank IB) in preparation for its initial public offering (IPO) on Bursa Malaysia’s ACE Market.
The agreement marks a key milestone for Foodie Media as it moves closer to its market debut, which is expected to raise capital for the company’s next phase of digital expansion and regional growth.
Strengthening Position in Malaysia’s Digital Media Ecosystem
Under the agreement, Maybank IB will act as the sole underwriter and placement agent, overseeing the public issuance and institutional placement exercise.
Foodie Media’s IPO will comprise a public issue of new ordinary shares, aimed at expanding its content creation, data analytics, and brand engagement capabilities across Southeast Asia.
According to Group Managing Director and CEO, Raymond Tan, the company intends to leverage the proceeds to enhance its proprietary digital platforms, strengthen strategic partnerships with food and beverage brands, and invest in next-generation content technologies.
“Our IPO represents more than just fundraising — it reflects our long-term commitment to driving innovation in Malaysia’s digital content economy,” said Tan.
“Partnering with Maybank IB provides us with the strategic expertise and institutional support needed to ensure a successful listing and sustainable post-IPO growth.”
Robust Market Interest in Consumer-Tech IPOs
Industry analysts note that Foodie Media’s upcoming listing aligns with renewed investor interest in consumer technology and digital content companies amid Malaysia’s growing e-commerce and influencer marketing ecosystem.
“Investors are increasingly seeking exposure to digital lifestyle platforms that integrate content, commerce, and data-driven advertising,” .
“The ACE Market continues to serve as an ideal platform for emerging technology players to tap capital while maintaining agility in their business models.”
Fueling Growth and Regional Expansion
The funds raised from the IPO are expected to support Foodie Media’s regional expansion into Singapore, Thailand, and Indonesia, alongside developing AI-based audience engagement tools and localized content hubs.
The company’s leadership emphasized that its IPO underscores confidence in Malaysia’s digital ecosystem and the nation’s capital market readiness to support tech-driven media enterprises.
